Selling and Advertising Articles

Noxema Account Awarded to Wieden, New York.
Wieden & Kennedy, Portland, Ore., has cut its teeth in personal-care and beauty advertising working since 2006 for Procter & Gamble Co., which sold Noxzema to Alberto-Culver in October. The Portland office handles Old Spice and Graham Webb salon beauty products for P&G and worked on a project basis for Escada fragrance before Grey Global Group became agency of record for that brand earlier this year.

Unlikely to conflict with P&G Given that there is little or no direct competitive overlap between Noxzema and Wieden”s P&G brands, and the Noxzema account is being handled in the New York office, the assignment appears unlikely to run afoul of P&G”s conflict rules. A P&G spokeswoman couldn”t immediately be reached for comment.

‘It was a strong race between a number of strategic and innovative agencies, who all showed a tremendous amount of excitement for the Noxzema business,’ an Alberto-Culver spokeswoman said in an e-mail statement.more

Lack of funding strikes local chambers.
White”s organization lost $5,000 a year each from the cities of Deltona, DeBary and Orange City; $10,000 this year from the West Volusia Tourism Advertising Authority, which helped pay for visitor center operations; and memberships and advertising dollars from county agencies, such as the Department of Economic Development and Daytona Beach International Airport.

‘I”m probably taking in the neighborhood of a $40,000 hit, given all the advertising and memberships,’ White said. ‘I”m going to have to find a way to make that up. . . . I”m revisiting everything we do here.’

The chamber”s total budget is about $300,000. White thinks it was a mistake for local governments to cut back so sharply.

‘For years, the West Volusia chambers have been the “storefronts” for information (of all kinds),’ she said.more

What do all those car commercials cost?.
Here”s one: Would some reporter find out how many billions are used on advertising for the car industry? It has to be enormous and a place to cut one of the biggest expenses. I firmly believe most people would agree we do not need to be bombarded hourly with ads.

Hire more floor salespeople to sell the cars and trucks. We need and like the personal touch. Put more profits into the pockets of salespeople, the dealers and the manufacturers, not advertising.

Duane HubbleRiverside

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Stocks advance in light Christmas Eve trading.
The newspaper publisher said revenue from continuing operations fell 14% in November from a year earlier, with advertising sales sinking 21%.

* YRC Worldwide tumbled 19%. The trucking giant, which was forced last month to put up $1.5 billion in collateral because of a debt downgrade, disclosed talks to modify its credit agreements.

* The market for government bonds was little changed. The yield on the benchmark 10-year Treasury note edged up to 2.18% from 2.16% late Tuesday.

* The dollar was mixed against other major currencies. Gold prices rose.

* In overseas markets, key stock indexes fell 2.4% in Japan, 0.3% in Hong Kong, 0.9% in Britain, 0.2% in Germany and 0.4% in France. .more

So easy a caveman could do it: Students enjoy advertising challenge.
Fifteen students from the Athens High School went to a Southern Association of Student Councils conference in New Orleans on Oct. 11 for a chance to meet student leaders from all over the South. While there, they created a commercial campaign that ultimately won over the other students. So easy a caveman could do it: Students enjoy advertising challenge By Mary Caillouet For The News Courier Fifteen students from the Athens High School went to a Southern Association of Student Councils conference in New Orleans on Oct. 11 for a chance to meet student leaders from all over the South.

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If you want to make money when using PPC advertising (which of course you do), you need to learn as much as you can on how the entire system works. PPC advertising is basically just keyword bidding for search engine placement. A successful PPC campaign involves the proper planning. To help inprove your results, I suggest doing the following 7 steps:

1. Know your target market and product: This step is more or less research based and is extremely important. Herein you study your market or niche and related top-selling products. With effective research, you will get clear understanding about the market and products.

2. Set your budget: PPC campaigns are all about planning and how to stay within the stipulated budget. Before beginning your PPC campaign, you must determine your daily or monthly budget.more