Ad Cuts, Mass Market, Click Fraud and Couponing
January 28th, 2009 by admin
Ad Cuts, Mass Market, Click Fraud and Couponing.
Advertising cuts will be come in various flavors this year. Some will simply cut across the board, some will cut based on gut, and some based on internal politics. The winners in 2009 will cut those online ads that do not deliver on awareness, opinion or demonstrable results in a measurable way and invest more in those communication channels that measurably deliver results, ‘ -according to Jim Sterne, founder of eMetrics Marketing Optimization Summit.
‘The media landscape is changing rapidly before our eyes. The march to a fragmented, niche audience and markets happened over 25 years. We are now seeing a reversal of this trend that could result in a return to a mass market. Choices will become more limited. This includes our cable viewing choices, our toothpaste choices and certainly our auto choices.more
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